Failing is never the intent of any business owner but not properly preparing, especially when it comes to one’s website strategy, usually leads to that exact outcome. Certain online methods have a greater return on investment than others, with SEO (Search Engine Optimization) being one of them. While paid media methods may bring instant results if done correctly, SEO can achieve the same but more for the long term as your efforts usually compound over time. Turn off any paid sources and traffic stops. SEO will continue to go on and normally get even stronger over time. Read on to see how this is so and how you can achieve it in your business.
SEO is a balance of on-site optimization and obtaining back links from outside sources. The bulk of results come from the latter however without quality content, even if you were able to force your way up, they will not stick. This means that you should always focus on good quality content that sounds natural and not keyword stuff. Be strategic in the placement of important keywords in your content but never try to game the system as the search engine’s algorithms are constantly being updated to cover any loopholes you may temporarily be able to take advantage of.
Avoid writing too much about the same thing just for the sake of bulking up your website. Instead of helping, it may actually hurt your chances as the search engines would view that content as duplicates and push you further down the rankings instead of up. It is far better to have one very long piece (1000 plus words) of content, that contains most of the relevant and targeted keywords sprinkled throughout so plan on this accordingly.
Your homepage accounts for more than fifty percent of the weight in the search results so use that fact wisely. Concentrate your most important keywords and phrases on the main page, then link deeply into your website to relevant pages which should cover related topics to the main one. By choosing those keywords wisely, you strengthen their importance which the search engines will recognize and hopefully boost.
Properly use basic SEO fundamental techniques such as placing keywords in the title tags, “H” tags and URL’s. By including keyword phrases in them, you effectively help increase the density. Be careful though as to not over stack this density but be creative as a potential visitor will also be more attracted to seeing a nice keyword URL versus one with numbers and odd characters in them. More trust and click through’s would be the result.
Once you are sure you’ve got a good amount of content plus pertinent information in your niche throughout your website, proceed to obtain as many back links as you can from relevant and hopefully well known sources. A good strategy here is to reach out to related websites and see if they are open to receiving content from you. From there you can obtain some very strong links which can improve SEO but also capture some residual direct traffic from the websites themselves if your content is intriguing enough to warrant that.
Educate yourself as much as possible about the SEO industry and tactics they use to achieve the best results. That being said, you should be honest with yourself and realize that while you can eventually do a decent job, a SEO professional will almost always be more advanced than you. It’s not possible to keep up to date with all the latest strategies, test them through hundreds if not thousands of other websites, while still running the core operations necessary to keep a business growing. Understanding the process while even doing some of the work in the beginning is great but you should quickly look to outsource this part of the business in order to scale out much faster.
As one can see, SEO can sound complicated but is quite simple once broken down into it’s core elements. By investing in a good SEO marketing plan, you will certainly see results that will help your business immensely. Make sure to do that today!